In a recent social media post, Harley-Davidson announced that it has discontinued its Diversity, Equity, and Inclusion (DEI) program, stating that the company has not operated a DEI function since April 2024. The decision marks a significant shift in the company’s approach to fostering inclusivity and diversity within its workforce.
A New Approach to Inclusivity
Harley-Davidson emphasized that it now sees the responsibility of ensuring a diverse and inclusive workforce as part of every leader’s role within the company. According to a statement posted on the social platform X, the motorcycle manufacturer aims to reflect its customer base and the various geographies in which it operates through its hiring practices.
“It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the company stated. Harley-Davidson also clarified that it no longer has hiring quotas or supplier diversity spend goals, signaling a move away from traditional DEI metrics.
Commitment to Merit-Based Hiring
The company’s new approach focuses on merit-based hiring and creating an environment where all employees can thrive. While Harley-Davidson no longer operates a formal DEI program, it remains committed to building a workforce that is broad in both employee and customer diversity. The company believes that this approach is not only beneficial for business but also integral to ensuring that “everybody should experience the joy of riding a Harley-Davidson.”
The Broader Debate on DEI Programs
Harley-Davidson’s decision to end its DEI program comes at a time when such initiatives are facing increased scrutiny, particularly from conservative circles. Critics argue that DEI programs can foster division and may impose quotas that do not align with merit-based principles.
One notable critic, Senator JD Vance (R-Ohio), who is currently the Republican vice presidential nominee, has been vocal in his opposition to DEI programs. Vance has introduced legislation aimed at eliminating federal DEI initiatives, labeling them as a “destructive ideology” that breeds “hatred and racial division.”
Harley-Davidson’s Future Direction
Despite the end of its formal DEI program, Harley-Davidson has reiterated its commitment to listening to all members of its community as it continues to grow as a leading motorcycle brand. The company’s leadership believes that by focusing on inclusive leadership and merit-based practices, it can continue to build a strong, diverse workforce that aligns with its business goals.
As Harley-Davidson moves forward with this new approach, it will be important to watch how the company balances its commitment to diversity with the challenges and expectations of the broader market and its diverse customer base.